Skift Take

The intersection of local doesn't just effect the hospitality industry, but also has implications for the local entertainment and arts scene, as well as creates the need for deeper tourism experiences. This is about remaining relevant for and attracting the next generation traveler.

Last month we launched our first subscription service, the twice-monthly Global Trends Report series, focusing on trends across various sectors of travel, from across the globe.

The fourth report in the series is “The Rise of Local in Hospitality.” The role of hotels has evolved over the last decade during the boom of interest in experiential travel. Hotels are differentiating themselves in an increasingly competitive and complex market by promoting a more local travel experience. Or, what more and more travelers of all ages refer to as an “authentic” travel experience. This report will show the variety of ways that hotels are connecting with their communities to bring together guests and residents in the pursuit of localism.

Some of the themes examined in this Trends Report include:

  • Hotels are partnering with area small businesses patronized by local residents to create a deeper, more personal relationship with a community.
  • Hotels are hosting and promoting more special events, on and off property.
  • This confluence of social connectivity, neighborhood partnerships, unique design and event programming is attracting local residents to the hotels, further immersing guests within the community.

The first five pages of the 32-page report, including Table of Contents, are embedded below:

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About These Reports

This is the third in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month, 24 in a year, direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT

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Tags: local, Travel Trends

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