Skift Take

O'Leary will be genius on Twitter -- as long as you don't actually need help on your Ryanair flight. In that case, better hope you paid all the fees that will allow you to get help rebooking.

Ryanair may have only decided to use Twitter within the past month, but it isn’t wasing any time. The low-cost carrier, which is one of Europe’s largest at any price point, is making its chief executive available on Twitter today to take on all comers.

This will be fun.

The humorous yet despised Ryanair boss Michael O’Leary is taking questions from the public. This is the same public that he has openly called “idiots” and “stupid” and of whom he’s said “Are we going to say sorry for our lack of customer service? Absolutely not.”

That said, O’Leary and his Ryanair are rather genius at knowing what UK and European consumers will take in order to fly for less. They’ll live with smaller seats, rude service, poor in-airport communication, hefty fees, reduced flexibility, and constant ridicule from the company’s chief executive. And they largely won’t care.

He will be available for questions via the hashtag  from 11am EST until noon.

This is another step in Ryanair’s efforts to be nicer and woo the clients who will no longer be charmed by dirt-cheap flights alone. O’Leary is slowly realizing that being nice to small people can help with bigger deals he’s trying to land.

Whether or not he’ll be able to keep his cool on Twitter is another matter.

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Tags: ryanair, social media, twitter

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