Airlines will never be featured in any list of most-loved consumer brands, but on the brand side, still they are still very valuable as this list shows.
Airline brands don’t usually show up in the list of global most valuable, loved or biggest brand rankings done by various agencies such as Interbrand and others. And yet, airlines are among the most high profile consumer brands that exist, and surely generate a lot of mainstream media attention, most of it these days about consumer frustrations with them.
Brand Finance, a global brand valuation and marketing consultancy, recently came out with its rankings of the top 20 most valuable airline brands, using its methodology where it uses the net present value of the estimated future cash flows attributable to the brand in question. The methodology is described in detail here.
Emirates, not surprisingly, rules the roost, topping out as the most valuable airline brand for a second year running, followed by Lufthansa and then Delta, which climbed up a rank this year. Delta, United, Southwest and American are the four U.S. brands on the list, and three Chinese airlines also make the top 20 list.
|Rank||Rank||Brand Value ($ Millions)||Brand Value ($ Millions)|
|6||5||China Southern Airlines||2752||2765|
|7||15||China Eastern Airlines||2484||1543|
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Photo credit: Tim Clark, CEO of Emirates Airlines, the most valuable airline two years running now. PR photo.