Dublin Airport is launching a new social media campaign in the name of the theater, or, as they would spell, the “theatre.”

As a sponsor of the 2013 Dublin Theatre Festival and the Gare St Lazare Players‘ production of the play Waiting for GodotDublin Airport Authority is using social media to promote the events via a series of tweets, audio downloads, and an Instagram contest.

It’s a bit of a stretch, but the play’s theme of waiting can be tied into the airport given its many customers that wait for flights, pick up friends, or deal with delays.

We’ve highlighted Dublin Airport’s social media know-how once before when we profiled its impressive and current Instagram account.

Two weeks ago, the airport started sharing daily soundbites from the play via SoundCloud and Twitter. There are also sound booths in Terminal 1 where flyers can listen to podcasts around the theme of waiting.

Below is one SoundCloud soundbites from Waiting for Godot:

As part of the in-person campaign, flyers will also have the chance to win theatre tickets or shopping vouchers by approaching a ‘chauffeur’ waiting at arrivals. All passenger have to do is say, “I’m Godot.”

Dublin Airport will tweet to let flyers know the location of the chauffeur (see below).

The airport is also running a photo contest. Flyers can take a photo of who is waiting for them at the other end of a flight and tag it with #whoiswaitingforyou on Twitter and Instagram.

Participants have the chance to win a shopping voucher or a round-trip flight to Paris where the play Waiting for Godot was written by Samuel Beckett. The competition launches in the first week of October.

Photo Credit: As part of the campaign, a bowler-hat wearing ‘chauffeur’ will be at arrivals holding a plain white sign saying ‘Godot’. Dublin Airport Authority