The United Nation World Tourism Organization is celebrating World Tourism Day with a timely discussion on water’s importance to the tourism industry.

The think tank addresses the challenges facing water management as well as brainstorms strategies to raise awareness and conserve water supplies. Watch the live-streaming video, happening today in the Maldives, below.

The conversation is moderated by Luigi Cabrini, the Director-Advisor of the UNWTO Secretary-General on Sustainability. The following experts and industries representatives from the private and public sector will be speaking. More information on their individual work, here.

The UNWTO is also tweeting and updating Facebook to raise awareness of World Tourism Day and today’s discussion:

Video streaming by Ustream

Watch the official announcement of the ‘Tourism and Water’ theme from UNWTO Secretary-General Taleb Rifai, below:

Photo Credit: A screen grab of the cover of the UNWTO report looking at the industry's water problem. UNWTO / UNWTO