Priceline, Inc. passed $1,000 a share in trading on the NASDAQ Stock Exchange today. It reached $1,001 before closing below $995. This is the first time the travel giant’s stock passed the $1,000 mark.
The U.S. stock market as a whole had a strong day, buoyed as it was by the Federal Reserve Bank’s decision not to curtail the stimulus effort. Priceline’s stock opened the day’s trading at $967.26.
The history of Priceline’s remarkable turnaround, in one remarkable chart, below:
In August Priceline announced strong Q2 earnings and began its march toward $1,000. The $1,0001 is an enormous boost over Priceline’s $557.87 on October 25, two weeks before the online booking site announced its purchase of metasearch site Kayak.com.
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Photo credit: Priceline pitchman William Shatner pre-$1,000 a share. Screenshot / Priceline