Skift Take

JetBlue's Caribbean destination focus helps set it apart, which is an important tactic in a moment when fare and amenity competition has grown increasingly tight.

JetBlue Airways is launching non-stop service from JFK to Port of Spain and Trinidad, as well as Savannah, the airline announced on Monday.

The new routes, part of the Caribbean network that now composes one-third of JetBlue’s flights, were in demand by New Yorkers with Caribbean ties, JetBlue executives said.

“Our NY Hometown focus includes adding non-stop destinations to places that are important to New Yorkers. Given the success of our current network, Savannah and Port of Spain make perfect sense,” said Scott Laurence, vice president of network planning for JetBlue Airways.

Savannah is a frequent departure point for cruises to the Caribbean.

Twice-daily non-stop service between Savannah/Hilton Head International Airport will begin February 13, 2014, and the service to Port of Spain will begin on February 24, 2014.

A second route to Port of Spain, from Fort Lauderdale/Hollywood, Fla. will begin on May 1, 2014 with one flight a day.

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Tags: caribbean, jetblue airways

Photo credit: JetBlue will now fly nonstop from JFK Airport in New York City to Port of Spain, Trinidad and Tobago, starting in February 2014. Lucas Jackson / Reuters

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