Site will load in 14 seconds.

Skift Take

The lure of local, unique cuisine has become a driving force in tourism and Australia, which traditionally focused on its outdoors, is looking to diversify its marketing to attract the growing number of foodie travelers.

— Samantha Shankman

The new gourmet version of Australia as a gastronomically enhanced tourist destination will be unveiled today in Adelaide at a major global wine industry forum Savour Australia.

In a joint announcement from Tourism Australia and Wine Australia, a new marketing campaign will be developed to tell the world we serve up more than kangaroo, meat pies and frothing beers.