Skift Take
It takes a creative mind to find the messages of adventure and belonging in this artistic film made solely on social media. But its perfectly targeted towards Airbnb's largest customer set of young travelers.
Airbnb unveiled its first film venture this afternoon.
“Hollywood & Vines,” a movie made entirely out of 6-second Vines, looks at the many reincarnations of a piece of paper. Airbnb announced the project in late August before sending out directions to 100 participants via Twitter. All clips were recorded using the video-sharing app Vine. As explained on Airbnb’s YouTube page:
“For four days, people around the world worked with the director to share in the creation of a single story about travel, adventure and finding your place in the world. This is the result of that global experiment, featuring 100 Viners from everywhere from Kansas to Kuwait.”
The 4 minute and 29 second video shows a paper plane travel through a series of destinations including the Golden Gate Bridge and downtown Shanghai. It then turns into a paper boat and travels down a stream before turning to a crane, an envelope, and a love letter. The letter is crumpled up, thrown away, and recycled to later become the fortune inside a fortune cookie.
Eventually, the paper plane returns with hundred of others planes until its final reincarnation — a hand-drawn photo of home on a hill, presumably much like one you can book on Airbnb. Watch the full video below:
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