Skift Take
Though the female-specific priorities are slightly different than those apparent in the general profile of a Chinese traveler, the takeaway is much the same: attention, detail, and quality.
Though Chinese women travel more for leisure than business in comparison to their male counterparts, the two groups share many other habits.
Hotel.com’s most recent Chinese International Travel Monitor, out last week, found that female tourists from China, like the men of their country, have become more independent in recent years, preferring to travel on their own rather than as part of a tour.
The two also share a preference for three-star hotels that are independently owned and showcase a taste of local culture and attitude, as well as quality on-site dining. This was even more important to women than to men, though, with 68 percent of them rating it their top priority compared to the men’s 64 percent, and the average woman paying 54 of the trip budget on those meals, compared to men’s 49 percent.
The report also found that in planning their trips, women are more persuaded by promotions and deals than social media, in a reversal of the men’s trend.
One final female trait that didn’t show up in the men’s responses: a taste for toiletries. Luxury goodies in the bathroom were “seen as imperative,” by 41 percent of Hotels.com’s female respondents, according to the report.
Those women also said they counted on having a quality hairdryer in the room, but that ranked a distant second to fancy shampoo.
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Tags: china, china outbound, hotels
Photo credit: Female Chinese travelers highly value the quality of the toiletries their hotels provide. Einalem / Flickr