Skift Take

Marriott is killing two birds with one product: It appears conscious and eco-friendly to customers while offering a creative attractive amenity to attract new guests.

Marriott Hotels is on track to becoming the fashion-forward, eco-friendly hotel of the UK.

The international hotel group launched a new tote bag collection in partnership with social enterprise Sleeping Bags and British luxury brand Lily and Lionel.

The bags are made completely out of retired bed linens and left as bedside amenities inside UK Marriott hotel rooms.

Sleeping Bags started turning retired bed linens into bags in an effort to reduce the amount of material sent to landfills and provide a sustainable alternative to plastic bags.

Sleeping Bags founder Andy Marks highlights the oft overlooked issue of discard bed sheets with the following anecdote, “If laid end-to-end, bed linen condemned by the world’s leading hotel chains in one year would go around the world more than twice.

There’s only one design of the limited edition bag currently available for $31 (£20) on the hotel’s e-commerce website; however, earlier editions were used as blowdryer and newspaper bags at specific Marriott properties. At least $15 (£10) from each bag sale will be donated to UK youth charity The Prince’s Trust.

king_bed

What Does the Future of Lodging Look Like?

Get the latest news about hotels and short-term rentals delivered to your inbox once a week.

Tags: marriott

Photo credit: The limited edition tote bag created by Marriott International, Sleeping Bags, and Lily and Lionel. Screenshot / Lily and Lionel