Skift Take

Hey, it is not all about Millennials and Chinese travelers. U.S. Boomers are exercising their wanderlust, too.

Recently, the Preferred Hotel Group teamed up with Harrison Group, a marketing research firm, to learn more about boomers’ travel preferences. “This generation is passionate about travel and want to have fun, says Lindsey Ueberroth, hotel group president. “And for professionals that are not focusing on this, it will be their mistake.”

1. Ecotourism: Green is the new black when it comes to vacations. The U.N. World Tourism Organization predicts there will be some 1.6 billion eco-inspired trips taken by 2020. But all operators are not created equal. It’s important to do your homework and find a company that works closely with local residents to benefit them. True ecotourism isn’t just zip-lining through the jungle. It helps the local economy and is sustainable.


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Photo credit: Kansas governor Sam Brownback smells a sunflower while on a walking tour of the Great Plains Nature Center in Wichita, Kansas, on Wednesday, September 19, 2012. Brownback announced the formation of the Kansas Ecotourism Steering Committee to help guide ecotourism efforts in the state. Travis Heying / Wichita Eagle/MCT

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