First Free Story (1 of 3)Join Skift Pro
Recently, the Preferred Hotel Group teamed up with Harrison Group, a marketing research firm, to learn more about boomers’ travel preferences. “This generation is passionate about travel and want to have fun, says Lindsey Ueberroth, hotel group president. “And for professionals that are not focusing on this, it will be their mistake.”
1. Ecotourism: Green is the new black when it comes to vacations. The U.N. World Tourism Organization predicts there will be some 1.6 billion eco-inspired trips taken by 2020. But all operators are not created equal. It’s important to do your homework and find a company that works closely with local residents to benefit them. True ecotourism isn’t just zip-lining through the jungle. It helps the local economy and is sustainable.