How do you really build loyalty in travel? Travel brands have traditionally relied on rewards and free gifts, but smart airlines, hotels and other travel companies are realizing that by understanding the needs of travelers they can go beyond simple rewards and achieve true traveler loyalty. That’s the key insight Google wants to put across to brands in the industry, and has come out with some research and a resultant infographic to examine the travel habits of dual income no kids (DINK) travelers to understand how and why they choose their trip.

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