Leaders of the Tucson Metro Chamber have recently proposed to its members changing the city’s nickname from “Old Pueblo” to a name that reflects the city’s forward-thinking mindset.
The Arizona Daily Star reports that the chamber has no immediate plans to create a new slogan, but floated the idea to see if business and tourism officials agree it is time for a change.
Chamber’s board members Kurt Wadlington and Mike Varney say a new mind-set toward prosperity is overdue.
In an interview, Varney tells the Daily Star that it was a chamber member who suggested that Tucson had grown beyond its nickname.
Varney says he chamber embraces the history and culture of Tucson, but the city can’t have an “Old Pueblo” mindset in a 21st-century economy.
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