Skift Take

Putting a popular face in a tourism ad is an easy way to ensure the campaign will enjoy media pick-up, but such ads often err with too much focus on the celebrity and not enough on the destination.

Green Bay Packers wide receiver Jordy Nelson will star in a new Wisconsin fall tourism ad.

The state Department of Tourism says Nelson and his wife, Emily, will appear in the commercial, directed by Wisconsin native Jerry Zucker.

The Greater Green Bay Convention and Visitors Bureau will hold a premiere party at the Meyer Theater in Green Bay on Aug. 1. The ad will start running in Milwaukee, the Twin Cities and Chicago on Sept. 9.

State Tourism officials say Nelson also plans to write a monthly blog during the football season for and appear at the Governor’s Conference on Tourism next March in Lake Geneva.

Zucker directed “Airplane!” with his brother, David Zucker, who has directed two previous Wisconsin tourism ads.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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Tags: sports, tourism, wisconsin

Photo credit: Green Bay Packers Jordy Nelson warms up before the team's game against the Seattle Seahawks in Seattle, Washington, Monday, September 24, 2012. Rick Wood / Milwaukee Journal Sentinel

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