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In bring your own mobile-device style, Southwest passengers will be able to access free TV and on-demand programming from Dish Network during a limited-time promotion. You can expect there will be a fee for such access through Wi-Fi provider Row44 in the near future.

Dish Network Corp. is offering free TV aboard Southwest Airlines flights, kicking off the service aboard a Boston-to-Baltimore trip Monday that included “the Boston guys” from Dish’s Hopper commercials as guests.

The Douglas County-based satellite TV company (Nasdaq: DISH) is making a group of television channels and on-demand programming available to Southwest travelers on the airline’s WiFi-enabled Boeing 737s, which is about 75 percent of the domestic carrier’s fleet.

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Tags: southwest airlines, wi-fi