Hertz is a brand that consumers already trust and it has a fleet that outsizes most car-sharing companies combined; this makes the traditional rental company a formidable competitor in the growing industry of on-demand cars.
Auto-rental company Hertz Global Holdings Inc. is expanding its presence in the car-sharing sphere by making more of its fleet accessible to customers throughout the day for short- or long-term rentals.
The company currently has 35,000 vehicles in the U.S. equipped with the technology that enables Hertz’ 24/7 service, which allows drivers to rent or reserve a vehicle at any time of the day, and for any length of time. By 2016, Hertz expects to have about 500,000 vehicles worldwide equipped for 24/7 rental.
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Photo credit: The Hertz loyalty board at SeaTac Airport. Atomic Taco / Flickr