KLM’s newest social initiative turns gamers into aviation decision-makers

- Jun 21, 2013 8:52 am

Skift Take

KLM is succeeding in building a series of digital initiatives that bear the carrier’s name, but are attractive to travelers of all airlines and ultimately strength the KLM brand without changes to fares, routes, or amenities.

— Samantha Shankman

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…Dutch airline KLM is giving consumers a chance to experience the rush of running an international airline….on June 27th KLM will launch Aviation Empire, a Sims-like simulation game for mobile devices.

The game will give users…the chance to virtually run the airline by choosing flight destinations, investing in aircraft and designing airports as time and technology change.