The U.S. Travel Association‘s announcement last week that it will bring its annual international travel conference, known as IPW, to D.C. in 2017, had tourism officials and the hospitality industry alike celebrating. The conference brings at least 5,000 international travel industry providers every year, after all, and Destination D.C., the city’s tourism marketing agency, estimates $350 million in future travel bookings will result from IPW.
International tourists visiting the capital isn’t just good for the local economy; a positive experience can boost America’s image among visitors and spread overseas upon their return.
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Photo Credit: Tourists walk around the Lincoln Memorial in Washington, D.C. Bernt Rostad / Flickr
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