To dream of a journey, be motivated to save months for a trip, or discover a hidden local gem — this is the magic of travel and more difficult to capture on a website than most startups think.

The problem with many travel inspiration startups is not clumsy UX, ugly designs, or foolish founders, but that it is inherently impossible to commoditize spontaneity, surprise, and delight.

Even if you could, any well-traveled soul knows that you wouldn’t really want to.

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The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: apps, inspiration, skiftseedlings

Photo credit: Travei Traviewed

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