The controversial campaign lacked the clever branding strategy and good timing that was needed to push through the relatively modest change, especially after its most vocal stakeholders exacerbated public concern.
Did the Transportation Security Administration have to lose the Great Knife Fight of 2013? Maybe not.
The plan wasn’t all that unreasonable, but supporters and opponents of the policy change agree that, in the end, the effort didn’t have a chance, thanks to some serious political missteps by its own supporters.
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Photo credit: A line of passengers wait to enter the security checkpoint before boarding their aircraft at Reagan National Airport in Washington, April 25, 2013. Larry Downing / Reuters