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How TSA supporters botched strategy for pushing through small knives plan

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Skift Take

The controversial campaign lacked the clever branding strategy and good timing that was needed to push through the relatively modest change, especially after its most vocal stakeholders exacerbated public concern.

— Samantha Shankman

Did the Transportation Security Administration have to lose the Great Knife Fight of 2013? Maybe not.

The plan wasn’t all that unreasonable, but supporters and opponents of the policy change agree that, in the end, the effort didn’t have a chance, thanks to some serious political missteps by its own supporters.

….after TSA chief John Pistoleannounced the new policy in March, his predecessor…told CNN the agency should have gone further than just allowing small knives, golf clubs, hockey sticks and such.

Tags: safety, tsa
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