Menu app NoChains steers users clear of restaurant chains with NYC launch

Picture this: you’re traveling somewhere new and when it comes time to eat you want to get a feel for some local flavors. You’re not going to want to chow down at the nearby Applebee’s in that sort of situation, which is why South Carolina native Rich Winley and Philadelphian Dan Mall whipped up an iOS app called — creatively enough — NoChains.

NoChains has already soft launched in Austin, Texas and Winley’s native Greenville, SC, but the two-person team has just set their sights on a much more prominent target for their next public beta: New York.