San Diego would maintain a thriving tourism community for some time without a marketing board, but its functions remain too important to the city’s long-term economic health for the mayor to let its doors close.
The saga over tourism funding in San Diego took an unexpected twist last week when the San Diego Tourism Authority, which markets the destination to meeting planners, announced that it would close its doors on June 3 after Mayor Bob Filner said he would not release the funds it needed to operate. But an 11th hour agreement averted the shutdown and now it’s back to business as usual.
It’s been a bumpy road since December when the contract between the city and the Tourism Marketing District, the funding mechanism for tourism marketing, expired.
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Photo credit: The pond at Balboa Park in San Diego, California. Bill Kuffrey / Flickr