Priceline's CEO questions long-term viability of online hotel booking startups
Skift Take
As one of Google AdWords' best customers, of course Priceline knows what it's talking about when it cautions potential competitors about the limited effectiveness of SEO, SEM, or any other search- or advertising-dependent ways travel booking sites get their traffic
Are Room 77 and HotelTonight different enough from their competitors to make it as successful businesses in the long term?
Skift recently took a look at Room 77's differentiation and the growing ranks of HotelTonight's competitors, and Priceline CEO Jeffery Boyd separately chimed in on the issue yesterday during a presentation at the Goldman Sachs Lodging, Gaming, Restaurant and Leisure Conference at New York City University.
Boyd fielded a question about his take on the slew of travel startups, including Hotel Tonight, Room 77, and Hipmunk, and his answer focused on HotelTonight and Room 77.
In essence, Boyd argued that despite their original visions, both Hotel Tonight and Room77 are turning into hotel metasearch companies, and they might not be unique enough to justify the "substantial investment" that would be required to compete with larger metasearch businesses such as Priceline's Kayak and Expedia-controlled Trivago.
"There is a lot of metasearch out there," Boyd said. "To me, that is the question about those businesses [HotelTonight a
