Destinations

Walt Disney World rolls out user reviews on its own website

Skift Take

Once hated, then feared, and now accepted, user reviews have evolved into a way for hotels, cruise lines, and restaurants to let their fans gush and for savvy brands to better manage customer relations.

— Jason Clampet

Walt Disney World in Orlando has just turned on its new beta site, Reviews.DisneyWorld.Disney.Go.Com, where the vacation giant is soliciting user-generated reviews from customers.

Right now, most of the reviews are glowing, which in Disney’s Cyber World means a rating of — you guessed it — five Mouse Heads. “For a moment, you feel as if you are in Italy,” gushes one review of an Italian restaurant at Epcot’s Italy pavilion. But now and then, there’s a review that damns with faint praise. “I don’t think that Stitch’s Great Escape is the worst attraction in Walt Disney World. In fact, I sometimes find it tolerable.”

The site also provides a mechanism for users to pose questions about the resort to other users of the site.

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