First Free Story (1 of 3)Join Skift Pro
New Jersey Gov. Chris Christie and his family are starring in television commercials that are part of a publicly funded $25 million tourism campaign to encourage people to visit the Jersey Shore after Superstorm Sandy, but Democrats say they are simply taxpayer-funded campaign ads.
The ad campaign called “Stronger Than The Storm” launched last week with its first ad, but five more begin today. Supporters of Christie note the ads are not just running in New Jersey, but out of state as well.
In the first ad, Christie and his family are visible at the end of the 30 second commercial.
“The governor’s voice came through loud and clear,” Eis said, noting they were fighting a “massive consumer perception” that the beach is still closed due to the storm.