Skift Take

Considering the power of luxury brand names in London and other major cities, the Hotel du Cap-Eden-Roc could do well. But perhaps the Oetkers should look to licensing the name and avoid buying real estate in this market.

The company behind the famous Hotel du Cap-Eden-Roc in the south of France is on the hunt for a London property to add to its portfolio.

The Oetker Collection, part of German family conglomerate the Oetker Group, wants to find a base in the capital as part of expansion plans which include New York and Istanbul.

Frank Marrenbach, chief executive of the seven-strong luxury hotel company, said that the UK provides 10pc of its customers and is number one on his shopping list. “London is so important for tourism,” said Mr Marrenbach, who added that he was looking at existing hotels as well as new-build sites in locations including Knightsbridge and Belgravia.

The Hotel du Cap, in Cap d’Antibes on the French Riviera, has played home during the Cannes Film Festival to a number of stars of The Great Gatsby, including Leonardo DiCaprio.

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Tags: london

Photo credit: The Hotel du Cap Eden Roc in 1961. Herb Gouldon / Flickr

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