Between New York State’s new investment, NYC and Company’s 2015 fight for 55 million tourists, and Brand USA’s new tie-up with Niagara Falls, we’re anticipating a noticeable rise in New York arrivals in coming years.
Gov. Andrew M. Cuomo announced the launch of New York’s largest tourism campaign in decades, committing nearly $60 million last week to grow the industry, create jobs and attract even more visitors to the Empire State.
The governor’s announcement came at the conclusion of the New York State Tourism Summit, where hundreds of tourism experts gathered in Albany to discuss ideas and new ways to bring tourists to every corner of the state.
As the fifth-largest employment sector in New York, tourism supported 714,000 jobs and generated more than $29 billion in wages in 2012. After discussions with tourism experts and hearing the concerns and ideas of local and international tourism officials, the governor announced a series of initiatives designed to make New York the tourism capital of the world.
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Photo credit: The top of the Chrysler Building in front of a stormy sky. Rafat Ali / Skift