Hotel owners in the U.S. hotel industry are remarkably loyal to their original affiliation, be it a brand or no brand at all. Despite a steady influx of new chains and ongoing ownership changes that are heavily publicized in the media, the amount of flag changes is relatively small.

20130513_Chart1Franchise sales officers must like this idea. After all, it speaks to the power of their brands.

That said, once owners decide to make a change, they are much more susceptible to change again (and again), which is likely music to the ears of the competing franchise sales staff.

Tags: branding