Skift Take

From a consumer point of view, frequent flag changes are always confusing, especially as hotel chains are now positioning themselves as selling brand experiences. Good to know hotel owners are loyal.

Hotel owners in the U.S. hotel industry are remarkably loyal to their original affiliation, be it a brand or no brand at all. Despite a steady influx of new chains and ongoing ownership changes that are heavily publicized in the media, the amount of flag changes is relatively small.

20130513_Chart1Franchise sales officers must like this idea. After all, it speaks to the power of their brands.

That said, once owners decide to make a change, they are much more susceptible to change again (and again), which is likely music to the ears of the competing franchise sales staff.

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Tags: branding

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