ASMALLWORLD launched its invite-only social network for the rich and famous in 2004. Today it’s becoming even more exclusive and pivoting away from its advertising model, as its relaunching as a subscription travel club where the elite meet to enjoy perks around the globe. With $100 a year and an invite, ASMALLWORLD (ASW) helps you make friends with its trusted 250,000-member community wherever you go.

Though it was supposed to be ready this morning, ASW tells me its site should go live this afternoon. Until then the site is password-protected.