The reviews are in: Facebook Home, Mark Zuckerberg’s grandiose stab at totally controlling our mobile experience, is an unmitigated disaster.

On Wednesday, AT&T announced that it was dropping the price of the HTC First smartphone, which comes with Facebook Home built in, from $99 to 99 cents. Think about that: a new smartphone, priced to jump off the shelves at Dollar General. It’s a great deal, but it is also hugely embarrassing for Zuckerberg.