Skift Take

Yelp indeed has stubborn problems, and long-term trends aren't in its favor. Still, as a first-mover, its content can't easily be duplicated.

I believe that despite Yelp’s recent success, there can only be two possible endgames for the San Francisco-based company — it will either get marginalized into obscurity by Facebook and Google, or it will be bought out by a larger company, such as Yahoo.

Meanwhile, Yelp introduced display ads in France and Spain during the first quarter. Yelp claims that Spain’s unique monthly visitors topped a million for the first time. It also recently announced that it had expanded into New Zealand. However, despite expanding into 21 countries, Yelp’s international revenue only contributed to 6% of its top line. This suggests that Yelp is getting ahead of itself in terms of global expansion, and a look at revenue versus expenses over the past two years confirms that.

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Tags: ugc, yelp

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