Skift Take

Travelers don't have much more money than last year, but they're willing to scrimp on food and the length of their trip in order to avoid missing a vacation all together.

Nearly three-quarters of Americans are planning to take a summer break and many will be heading to the beach, which is the most popular vacation getaway, according to a report released on Thursday by online travel company Orbitz.

Historical and cultural tours are the next most popular option, followed by cruises, Orbitz said.

With their balmy climates, Orlando, Las Vegas and Cancun are the top three summer destinations, along with Los Angeles, Honolulu and Maui, which were among the ten most popular destinations.

Seattle, New York, San Francisco and Denver also made the list.

“With the economy continuing to rebound, we’re seeing consumers move away from settling on a shorter summer road trip and thinking more about that big vacation to someplace like Cancun,” said Jeanenne Tornatore, senior travel editor for, which based its results on flight and hotel bookings.

Tornatore said airfares have also dipped since last year, making travel more appealing.

The cost of flights to all of the top destinations, except for Cancun, have fallen, according to Orbitz. The drop ranged from less than one percent for Orlando to 14 percent for Denver.

An Orbitz poll of 750 adults showed that three-quarters of travelers plan to keep their budget below $2,500. In addition to finding cheaper flights, 11 percent of consumers said they would consider shortening their vacation and 34 percent would eat some meals in their room, rather a restaurant, to save money.

Reporting by Patricia Reaney; Editing by Paul Simao. Copyright (2013) Thomson Reuters. Click for restrictions. 


Ask Skift Is the AI Chatbot for the Travel Industry

Go deeper into the business of travel with Skift’s new AI chatbot.

Ask Skift Your Questions

Have a confidential tip for Skift? Get in touch

Tags: orbitz, planning, summer, tourism

Photo credit: Sandy Beach Park in Oahu, Hawaii. Mike McHolm / Flickr

Up Next

Loading next stories