Skift Take

CEO Noam Bardin believes that crowdsourcing will serve as a competitive advantage for Waze against Google and other competitors. Last we checked, though, Google Maps had a few users, too.

Of course the CEO of a mobile mapping company is going to say maps are super important. But Waze CEO Noam Bardin has an interesting way of putting it.

“What search is for the Web, maps are for mobile,” Bardin said at our D: Dive Into Mobile conference last week. The latitude and longitude of a location, he argued, are the equivalent of the URL for a Web page.

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Tags: maps, waze

Up Next

Loading next stories