Skift Take
In a country desperately attempting to keep tourism alive and well, catering to a niche of well-heeled tourists is a short-term strategy that can see a destination through to sunnier days.
Golf-linked tourism generated overall income to the tune of 400 million euros in Málaga, Spain last year. [It] has become some kind of jewel for the crown for Costa del Sol hoteliers.
The city of Málaga takes pride on having betted its stakes on this kind of tourism because it is particularly resilient in light of an economic recession, and because it contributes to ‘de-seasoning’ the vacational industry.
It has been reported that golf-linked tourists show a higher purchasing power and spend more than regular visitors. According to a research carried out across the country, daily expenditure hits the 171 euros per day mark. These holidaymakers come mainly from the UK, Germany, northern Europe, Ireland and Central Europe.
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Photo credit: A golf course in Benalmádena in Malaga, Spain. Dorte / Flickr