Skift Take

Uber is obviously feeling some competitive heat, which is necessitating its expansion into ride-sharing.

It seems there are some laws that even Uber, handmaiden to Silicon Valley’s “cult of disruption,” isn’t willing to break — at least until others have broken them first, anyway.

The car service for the bourgeoisie today announced that it would roll out its more-affordable UberX service, which relies on untrained drivers instead of the licensed professionals of the core Uber service, in select cities after competitors SideCar and Lyft had operated in the area for 30 days.

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Tags: car service, car-sharing, social media, uber

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