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In times past, actively marketing rooms in the daylight hours was considered by many hotel operators to be sleazy with its connotations of trysts and possible security concerns or threats to a hotel’s reputation.  But in these fast-paced and frazzled times, more and more guests are seeking day-use rooms for a chance to refresh and relax between appointments or flights.

Launched in 2009, Brussels-based Between9and5.com now features approximately 350 hotels in 50 countries around the world. Between9and5.com works almost exclusively with well-established brands, not individual properties, and most of its hotel partners are in the 3- to 5-star range.