We’re obsessed with travel branding here at Skift, and what the industry calls livery design — including color — is a big component of overall airline branding. Thus came the idea of this list of the most colorful airlines on the planet.
We would like to tell you that how hard we worked to come up with this amazing list. We would also like to brag that we agonized over the selection process, combing over the IATA code list of airlines around the planet, and narrowed it down from there. We could also tell you that there was a criteria on deciding “colorfulness” and we went through that checklist before coming up with these names.
Or we could tell you the reality: coming up with this list was just for fun, over a lazy afternoon one day last week. And then some intensive Googling after, to get the right pics for it.
- The low cost airlines do use color a lot more, to convey their sense of fun and in some cases wackiness.
- Some of it is overcompensating for the lack of other services to talk about.
- Asian airlines are more daring, in general, though low cost European ones are certainly up there.
- Legacy airlines anywhere in the world seem to use less color in general, though old timers can’t stop talking about the defunct Braniff Airlines.
- U.S. is well represented, and brands like Southwest and Hawaiian invoke their colors in sophisticated ways to enhance their message and a sense of place and history.