Etihad isn't just dipping its toes in with this: Daily service is one big splash that reminds the U.S. market that Etihad isn't going into this gently.
Etihad Airways has started non-stop daily flights between Abu Dhabi and Washington D.C., the first direct air link between the two capitals.
The route is served by a three-class Airbus A340-500 aircraft, with 12 first, 28 business and 200 economy seats.
The new service to Washington Dulles International Airport has been introduced to meet strong demand for government and business travel, as well as growing demand for leisure trips between and beyond the cities.
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Photo Credit: Etihad Airways Airbus A330 on the runway at Chūbu Centrair International Airport. Daniel Betts / Flickr