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Two Denver entrepreneurs…have started the nation’s first marijuana tourism company. For several hundred bucks…My 420 Tours will pick visitors up at the airport, connect them to a pot-friendly hotel, set up hash-making demonstrations and dispensary-grow tours, and provide them with tickets to cannabis-themed events and concerts. The company’s first package is built around April 20, a date cannabis enthusiasts regard as a holiday known as 4/20.

Because marijuana sales to non-medical-marijuana patients are still illegal for at least a few more months in Colorado…it won’t actually be giving pot to tourists. Instead…they will help clients gain access to events — such as the High Times Cannabis Cup — where marijuana is likely to be shared freely and, they contend, legally.