Skift Take

Why not? Smart entrepreneurs with first mover advantage, but expect dozens to creep up once it actually gets legalized.

Two Denver entrepreneurs…have started the nation’s first marijuana tourism company. For several hundred bucks…My 420 Tours will pick visitors up at the airport, connect them to a pot-friendly hotel, set up hash-making demonstrations and dispensary-grow tours, and provide them with tickets to cannabis-themed events and concerts. The company’s first package is built around April 20, a date cannabis enthusiasts regard as a holiday known as 4/20.

Because marijuana sales to non-medical-marijuana patients are still illegal for at least a few more months in Colorado…it won’t actually be giving pot to tourists. Instead…they will help clients gain access to events — such as the High Times Cannabis Cup — where marijuana is likely to be shared freely and, they contend, legally.

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