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Jimmy Buffett and Wyndham partner for St. Thomas timeshare resort

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Skift Take

If you’re going to have a timeshare in the Virgin Islands you’re after something particular and that is likely very closely aligned with what Mr. Margaritaville can help you with.

— Jason Clampet

Who says beer-drinking beach bums can’t be productive? Jimmy Buffett continues to turn his passion into a profitable career, one that looks like it will outlast his singing voice (love the guy, but man, he’s really going on reputation now, don’t you think?).

Buffett announced on his website last week that he has teamed up with Wyndham to open a 262-unit timeshare resort on the USVI island of St. Thomas, at the former location of the Renaissance Grand Beach Resort in Smith Bay. While Buffett has two other properties – the Margaritaville Beach Hotel in Pensacola and one coming in Louisiana – this will be his first in an area that has been the bread and butter of his image: The Caribbean.

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