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More travel executives get their mission-critical industry news from Skift than any other source on the planet.

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With millions of these places competing for “Likes,” shares, and comments, the organizations that are actually talking to followers are reaping the benefits online.

These eight practices are mixed and matched to create the best strategies we’ve seen for perking travelers’ interests and having content spread around the web. To see more about how tourism boards use Facebook, visit SkiftSocial.