Whole Foods recently launched a food tourism venture, with a built in audience, and this would have the same philosophy behind it: tap the massive following of dedicated, wealthy, and discerning consumers who are likely to become the venture’s first customers.
Whole Foods… is planning an upscale health resort where guests could stay and learn about a healthier lifestyle…Co-founder John Mackey: “Think of it as a center where people would go for a day, a weekend or a week for healthy lifestyle education.”
The resort – which would use Whole Foods in its name — would likely open in or near downtown Austin…perhaps within the next three years…[it is] searching for the right hotel chain to operate the health resort.
“It is an experiment”…the five education-focused Wellness Clubs that Whole Foods has tested in a handful of stores have not worked.
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