One-time social travel startup Wander is thinking bigger on eve of app launch

Well, I finally saw private beta app; Wander has nothing to do with those things. It’s not about travel any more — it’s about your day-to-day wandering. The place tags are gone. And it’s mobile-first.

Founder Jeremy Fisher says he’d rather have an app that’s used every day than on those rare twice-a-year vacations. Beyond that, curated content was less interesting, both to users, and to him, than user-generated content. So the company iterated and iterated and iterated until Wander’s beta testers were finally creating something meaningful and unique using the app.