This might be the most brand-sponsorship-laden airline launch in history, which of course is great for consumers.
Virgin Atlantic is launching a new sub-brand, Little Red, as it seeks to take on British Airways in the short-haul market…The carrier will begin flying between London Heathrow and Manchester, Edinburgh and Aberdeen from later this month.
Little Red will offer fliers free 23kg luggage check-ins, pre-assigned seats, complementary snacks and drinks, and hot breakfasts for morning flights…The airline has agreed a number of brand partnerships, including with crisp brand Tyrrells for the provision of special edition “Plane Crisps” made with miniature potatoes. It has also signed a deal with soft drinks company AG Barr to provide Irn Bru on its Scottish services.
From the company, onboard amenities:
Little Red has one class. Recline and relax on our comfortable leather seats and enjoy excellent service from the friendly crew.
For breakfast flights before 9am, we’re serving up delicious hot breakfast rolls, served with tea, coffee and juice.
After breakfast, we’ll serve your choice of cookies or crisps and a full bar service. Scotland’s favourite soft drink, IRN-BRU will be available on our flights to and from Aberdeen and Edinburgh.
Please note that special meal requests are not available on Virgin Atlantic Little Red.
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now