Brand executives are revamping their suite products in a pitch to appeal to developers and guests.

Whether adding larger footprints, shifting color palettes or building out social spaces, the goal is to blur the lines between hotel and home to create a more enticing—and profitable—accommodations experience, sources said…

“The rooms allow the guest to completely unpack and set up shop no matter how long you’re going to be there,” he said. “(It) makes it easy for business to happen even though they might not be at their workplace.”