Skift Take

The city's enthusiasm for the boroughs coincides with multiple hotel openings in Brooklyn and the Bronx, as well as the emergence of non-corporate attractions that help distinguish the neighborhoods from the chain-store monotony that defines much of Manhattan.

The city will be hitting the streets of Europe big time to lure visitors to check out diamonds hidden inside New York.

Members of NYC & Company, the city’s tourism wing, will attend the ITB international trade fair in Berlin next week to pitch its new plan to promote the Big Apple’s smaller attractions for visitors.

Kimberly Spell, a spokeswoman for NYC & Company, said Europeans are not only flocking to the city in greater numbers, but also making return visits, so it was the perfect place to launch their promotion.

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Tags: nyc, tourism

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