Skift Take

Hawaii is reveling in its tourism rebound, but increasing demand and the luxurification of hotels is isolating a group of budget, family-oriented travelers that now have trouble finding reasonable room rates.

Hawaii’s hotel rates are riding a multi-year wave, making it harder for flip-flop loving tourists to find cheap lodging, especially in once-modestly priced Waikiki.

The average Hawaiian hotel room in January cost $231 per night, or 12% more than one year ago and 30% more than 2010, when the average rate was $177, according to an analysis of seven years of rate data from industry tracker STR.

The average room on Oahu Island reached nearly $210 a night last month – 15% more than a year ago and the USA’s second-most-expensive rate after Miami ($211), according to STR.

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Tags: hawaii

Photo credit: The Royal Hawaiian, the "Pink Lady," has became an icon of Hawaii's glory days. Wally Gobetz / Flickr

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