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Biz travelers are healthy, tech-savvy and love to shop online

Skift Take

The study doesn’t touch on it, but there are certainly other factors besides the adults’ roles as business travelers that make them more likely to hold these habits, especially when considering many business travelers are also owners and top executives.

— Samantha Shankman

Business travelers are more health conscious, more tech-savvy, and more likely to shop online than other American adults. These are the findings of a new study on business travelers conducted by Scarborough Research.

According to the research, business travelers, defined as adults who have taken a domestic, round-trip flight during the past year for work, make up 10 percent of the adult population in the U.S.

This segment was found to be more likely to belong to a gym, go jogging, own a tablet device, and shop online than other adults. Highlights from the study include:

  • Golf and tennis are the two most popular exercise activities among business travelers.
  • Business travelers are 68 percent more likely than the average U.S. adult to have gone jogging during the past year.
  • Business travelers are 78 percent more likely to belong to a gym.
  • Business travelers are 93 percent more likely than other U.S. adults to own a tablet.
  • Business travelers spend more than $400 more than the average Internet user on online purchases each year.
  • Almost every business traveler, 91 percent, made an online purchase in the last year.


Business travelers are loyal hotel customers

Business travelers are also remaining loyal to certain hotels brands for both business and leisure trips. Marriott hosted 23 percent of business travelers in the past year, and 14 percent of those returned to the hotel chain when traveling for personal or vacation purposes. Other brands including Embassy Suites, Hyatt, and Doubletree successfully capture a segment of business travelers, but few of them return when traveling for personal reasons.

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