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Michelin Guides forgets to renew domain name; learns important lesson

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Skift Take

Oh, you say you understand the digital world Mr. Traditional Guidebook Publisher? How about not leaving the task of renewing your domain name registration to the summer intern.

— Jason Clampet

Oops: the good people over at the Michelin Guides did not register the domain name michelinguides.com, or let it lapse, or something, and now it’s part of a soccer joke. A British prankster named Adam Mascall purchased the name for a mere £6 (US $9.42), and then proceeded to put up what he is calling Michel in Guides.

It’s a website dedicated to French soccer star Michel Platini, and, according to the site’s Twitter account, ” his life if he were in the Girl Guides” (a sort of British Girl Scout). It’s just photo after photoshopped photo of Michel Platini dressed as a Girl Guide.

Tags: guides, michelin
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